design, hybrid, mobile, product, project, user experience

NYC DOT // Vision Zero


CLIENT: NYC Department Of Transportations

PROJECT: NYC DOT Vision Zero “Choice” Campaign – Get BAC NYC mobile app

Every 90 seconds, a drunk driver injures someone—him- or herself, his or her passengers, or pedestrians. In an effort to encourage New Yorkers to think twice before they drink and drive, the New York City Department of Transportation (NYC DOT) partnered with Burson-Marsteller to create a new, integrated marketing campaign to discourage drinking and driving among young adults, primarily targeting men ages 21-34. “Get BAC NYC” mobile app was created to coincide with the campaign. The app featured, blood alcohol calculator, real-time map location for public transportations, and contact car service or friends.

Vision Zero “Choices” Campaign – :30 television spot
Vision Zero “Choices” Campaign – :15 television spot

TEAM: Burson-Marsteller

UX, Design, Development, Project, Account

ROLE: Project Manager / Product Manager

PLATFORM: iOS, Android

URL: http://www.nyc.gov/html/visionzero

Award: 2014 PR News Platinum PR Award in the PSA category

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